Narrative
In the fast-paced rhythm of the city, a new wave of commuters is emerging—those who navigate urban landscapes with agility and speed using bikes, skateboards, electric scooters, and Onewheels. For these modern-day riders, the city streets are both a playground and a battleground, where the unpredictable elements can turn a simple commute into a test of endurance.
:This waterproof shoe is designed for the urban rider who demands more from their footwear. It’s for those who embrace the city’s energy, regardless of the weather. Whether they’re dodging puddles on a rainy day or carving through the streets on a sunny afternoon, this shoe will be their reliable companion—keeping them dry, secure, and stylish every step of the way.
The Visual Story
The first image captures Alex walking his bike on a damp city street, his green backpack slung over one shoulder, as he looks back at the road ahead. The urban landscape, with its wet pavement and overcast sky, tells a story of resilience and adaptability—qualities that are essential in the design of this waterproof shoe.
The second image showcases a close-up of a Onewheel resting on the ground, surrounded by nature. The rough terrain and scattered leaves emphasize the need for footwear that can handle diverse environments, from city streets to off-road paths.
The third image paints a vibrant picture of a rainy night in the city, with neon lights reflecting off the wet pavement. A person is seen hurrying through the rain, umbrella in hand. This scene underscores the necessity of shoes that can keep up with the ever-changing urban weather, blending style with functionality.
User Persona
Meet Alex, a 28-year-old urban explorer and tech enthusiast. By day, Alex works as a graphic designer in a bustling city. His commute is anything but ordinary. He ditches the crowded subways and slow buses for the thrill of his Onewheel, gliding through the streets with the freedom that only an electric board can offer. On weekends, he switches gears to his bike, taking the scenic route along the riverbank, or trying out the latest skateboard tricks at the local park.
But there's a challenge—rain. The sudden downpour is not just a minor inconvenience; it turns his commute into a struggle to keep his feet dry and comfortable. Wet socks, slippery soles, and soaked shoes can ruin the experience, making him feel less in control and more concerned about the condition of his gear.
Design Requirements
Waterproofing
Material: Use advanced waterproof materials that repel water but still allow for airflow, ensuring dry and comfortable feet in wet conditions.
Material: Use advanced waterproof materials that repel water but still allow for airflow, ensuring dry and comfortable feet in wet conditions.
Breathability: Incorporate breathable layers to prevent moisture buildup and maintain comfort over long periods.
Grip and Traction
Sole Design: Create a sole pattern optimized for maximum grip on wet and slippery surfaces, using a durable rubber compound that provides slip-resistance and stability
Traction Zones: Include specially textured areas on the sole to enhance stability on different surfaces, from rain-soaked streets to slick concrete.
Durability
Reinforced Seams: Use high-quality stitching techniques and durable seam construction to resist wear and prevent leaks.
Rugged Material: Select abrasion-resistant materials that can withstand the wear and tear of urban commuting, including exposure to concrete and water.
Reinforced Seams: Use high-quality stitching techniques and durable seam construction to resist wear and prevent leaks.
Rugged Material: Select abrasion-resistant materials that can withstand the wear and tear of urban commuting, including exposure to concrete and water.
Versatility
Styling: Design a sleek, modern look that is appropriate for both daytime commuting and evening outings.
Seamless Transition: Ensure the shoe complements both athletic and casual attire, allowing it to be worn throughout the day without looking out of place.
Styling: Design a sleek, modern look that is appropriate for both daytime commuting and evening outings.
Seamless Transition: Ensure the shoe complements both athletic and casual attire, allowing it to be worn throughout the day without looking out of place.
Visibility & Safety
Reflective Elements: Integrate reflective materials or accents into the design, ensuring visibility in low-light conditions, such as during early morning or nighttime commutes.
Reflective Elements: Integrate reflective materials or accents into the design, ensuring visibility in low-light conditions, such as during early morning or nighttime commutes.
These features will help create a shoe that meets the demands of an active urban lifestyle, blending functionality, style, and comfort into a single, versatile product.
Spec Sheet
Spec Drawings
Tooling Blueprint
